You may not know link penalties accompany domains. Google employs link penalties to domains that include poor backlinks. The consequence is that the new webmasters are stuck with this penalty. Hence, you should perform a background check of a domain’s history prior purchasing it to avoid Google penalties.
Here are the following things you should do:
1. Check Archive.org. Type in your domain. If it shows a history, take a close look at it. Particularly, the prior archived site content. Did the previous webmaster distribute low-quality content? Was there a correlation between spam content and the domain? Even though the low-quality content isn’t the core of a link penalty, the content can indicate that the domain includes spam links.
One problem issue with this lookup is that it does not ensure that the domain wasn’t previously used even though a history for the domain was not found. Why? Because webmasters possess the rights to obstruct the Archive.org bot from indexing any content. Although this is uncommon. Nevertheless, the possibility still exists for blocking the bots when the domain fails to show a history on Archive.org
2. There are two backlink checkers: Ahrefs and Majestic. These tools grant good overviews of backlinks and linkage of domains. Notably, Majestic includes a ‘trust flow’ factor amalgamated into its graphs. Consequently, this factor strives to identify spam links and segregates them from the righteous ones. However, it isn’t a definitive measurement.
What makes these tools great is that they include free versions where you can obtain a couple of the backlinks for the domain. The free reports are useful since they assist in furnishing you a basic overview of the backlink history. If most of these links originate from low-quality domains, then, unfortunately, the domain may hold a link penalty. Thus, it is recommended to go with the paid versions of these backlink checkers.
Like the Archive.org tool, these backlink checkers don’t provide you with a guarantee whatsoever. If no backlinks appear at all, the previous webmaster may have blocked the crawlers.
3. Another great tool is DomainTools which supplies you with Whois information for a domain with a single lookup. Pay particular attention to the original creation date of the domain. If the date isn’t the date you bought the domain or if it is from many years ago, the domain indeed has a history.
Importantly, remember that a domain with a history isn’t always a bad thing. I’ve bought domains in the past that had a history but lacked any penalties since I utilized the advice discussed in this article. Of course, if the domain has a history, it means that the chance of it having a penalty is higher. You may not want to take any chances especially if the domain is expensive which means that another domain without a history can dampen your worries.
4. Use Google to find the domain. Scrapers can provide you a hint to the domain’s previous history. Occasionally, these automated bots post a backlink to the initial webmaster’s domain. These backlinks still appear in prominent search engines. Therefore, you are able to pinpoint the original content circulated by a domain. This method is significant if you failed to find any history in Archive.org.
If you are able to find content that is associated with a domain, be sure to check the webpage and see if it is a scraper that stole content from the original webmaster. Scrapers may try to spin content deriving out of an original source. Hence, this method does not reassure that prior webmasters uploaded good or malicious content on the site. Nonetheless, this valuable tool gives you a hint pertaining the content’s theme. For example, if the theme relates to pharmacy material, it is best to avoid buying that domain.
Ultimately, these methods discussed assist webmasters in avoiding typical scams related to resold domains. Some individuals merely let the domain expire without ever using it for malicious activities. But remember that it the domain purchaser’s responsibility to secure the quality of the domain.
In regards to Google penalties, link penalties cannot be reversed simply by entering a reconsideration appeal. Spam and thin content penalties can be eradicated if the new domain owner sends the appeal informing Google that they bought the domain. If you are unlucky to have purchased a domain containing a link penalty, you ought to clean up the links to recoup.